Our users were divided into four core usage patterns, represented by two buyer and two seller personas.
Creating these personas at the very beginning of the process became a foundation for understanding user interactions, uncovering real needs, and shaping the platform’s many interconnected flows.
Pharmacists who actively use Capsule as a secondary revenue stream by purchasing products in high volumes and reselling most of them on the platform.
Pharmacists who use Capsule to sell slow-moving or excess stock that they are unable to move through their own pharmacy.
Pharmacists who rely on Capsule to source dermocosmetics and dietary supplements without committing to dealerships or large inventories.
Pharmacists who use Capsule to quickly source products they do not carry, are unfamiliar with, or are temporarily out of stock, in order to meet customer demand.
After defining the core user types, we needed to plan the product from scratch. Creating user flows and a sitemap early on helped us understand how different pharmacy needs connect across buying, selling, and stock management.
This structural map became a constant reference point throughout the design process, keeping decisions consistent and intentional.
With the flows and sitemap in place, we moved quickly into low-fidelity wireframes using rapid sketches, focusing on structure rather than visuals.
Once the overall layout and hierarchy felt right, we transitioned into more detailed wireframes to validate interactions, content placement, and page relationships before moving into high-fidelity design.
Inter was chosen as the primary typeface for Capsule due to its high legibility across dense interfaces and data-heavy screens.
Designed specifically for digital products, Inter performs consistently well at small sizes, making it suitable for transactional flows, tables, and system feedback where clarity is critical.
These flows represent the most critical moments in the product, where clarity, speed, and trust directly impact daily usage and adoption.
Feel free to reach out if you’d like to explore any flow in more detail.
